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Ametas (Brand Strengths (Innovation, and ability to build infrastructure,…
Ametas
Brand Strengths
Innovation, and ability to build infrastructure
Comparatively low price compared to other electric vehicles
Environmentally friendly
Potential to become an industry leader
Accessible production plant
Industry
Re-vitalising car industry
Economic growth and investment in alternative energy
Opportunities for innovation
Rapid tech/digital globalisation in vehicles
Demand is increasing in foreign markets (China ie)
Research areas
car sales
lithium battery disposal
energy price fluctuations
demand by region
Target Audience
Affordable pricing
Middle class consumer
Consumers who commute daily
Market Barriers
Brand impact of existing market players (Tesla/BMW)
High cost of switching from Tesla
Tesla power stations, only work with Tesla (proprietary pin)
lack of Government support
time to charge
regional infrastructure
Demand for component manufacturers is growing
Competitors
Direct
Tesla
BMW
Volkswagen
Electric cars
KIA
Tata
Indirect
Porsche
Ferrari
Technology companies
Miscellaneous IOT Companies
Samsung
Google
Public transport providers
Chinese Manufurers
Startups
Battery Manufacturers
Businesses and companies associated with petrol industry
Stakeholders
Govenment
Innovation