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SMMCG9 [TP1]_Nintendo (Group Members (Fion, Jerry, Adiyasa Gao, Anna, Levi…

- - - - Structure
        
        Product Differentiation
        
        without bulky base unit
        
        home console with portable gaming purpose
        
        still run modern HD graphics
        
        Entry Barriers
        
        high start-up cost
        
        brand loyalty
        
        high technology
        
        First mover advantage
        
        relationship with game developers
      - Conduct
        
        Positioning
        
        hard core gamers
        
        fun games
        
        casual gaming
        
        mobile games- Dark Souls, Skyrim, Mario Kart,etc..
        
        Priority
        
        better screen
        
        more horsepower
        
        more internal storage
        
        a handled focus
        
        Posture
        
        end of device-based relationships
        
        flexible pricing for existing/ emerging markets
        
        go beyond gaming
        
        new business idea- Health (Learning & Lifestyle)
      - Performance
        
        Profitability
        
        Switch
        
        within 1st month--- $2.74 million in the U.S
        
        Switch Lite
        
        $ 41.67 million consoles- March 2017---246 games
        
        6 months-- operating profit--- $ 615 million
        
        Revenue( third quarter) -- $ 2.5 bullion
        ( rose26% than last year)
        
        Switch Lite
        
        $ 199 > flagship Switch
        
        handheld play/ smaller screen/no kickstand/ no detachable Joy- Con controllers ---more successful
    - - manufacturers that only have a OEM
    - - mobile gaming
        
        cheap
        
        easy games played on portable devices
    - - structure buying tools is highly expensive
      - Production needed to be in the latest technology
    - - Sold by its online shop
      - Sold by retailers
        
        Amazon、Walmart
    - - Low product differentiation
      - Local and foreign competitor
  - - - Increasing Demand
        
        Shortage of Nintendo Switch
      - Slowing down the export of manufacturing materials
  - - - shortage in market
        
        The company announces it'll start producing
    - - People are willing to buy its products
        
        increase the production
        
        the scale of economics
  - - - Investment on R&D
        
        Create better experiences for customers
  - - - Affecting the production of Nintendo's products
    - - 1、the US
        
        2、Europe
        
        3、Japan
        
        Politically stable
  - - - fulfill CSR
        
        Create a good relationship between the company and society
  - - - set a higher entrance barrier
        
        Less competitors in hardware industry