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HOW TO CONDUCTING ONLINE SURVEY (Create a list of questions (Ask the right…
HOW TO CONDUCTING ONLINE SURVEY
Decide on your research goals
You need to know what you are actually surveying
You also need to know if the information you are collecting will be general or specific, for a specific audience or just the general public.
Invite the participants
you can send an email, post to social, send an SMS, put a banner on your site, or attach a QR code to a homing pigeon.
Gather your responses
The number of people who answered the survey divided by the number of people in the sample
Create a list of questions
Ask the right questions to get the right answers
• Open questions
• Closed questions
• Matrix table questions
• Single- or multi-response questions
Write a report
Analyse the results
There’s a handful of ways you could go about digging into your data:
• Visualize the data in charts and graphs, you’ll be able to use your data as a reference point.
• Use word clouds on open-ended questions to pick out commonly used responses.
• Put the data into a spreadsheet to wrangle and inspect it for trends.
Apply what you have learned
When used correctly, an online survey can be used to improve many aspects of a business, product or service.