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Proposal Ackcio/Keong (Mindset (Encourage client (Move ahead, set yourself…
Proposal Ackcio/Keong
Mindset
Separate you from the competition
Other proposals do solve problems too
Impress management
Perfect solution put cost secondary
Encourage client
Move ahead
set yourself above the competition
encourage client did the wise decision
Eliminate client's to-do list
Not what you feel about client goal
What client feels their goal
Add value
Cost
150k/m
+at cost fees
Assessment
Cost
Quality
Expectation of the goal
Extra to exceed expectations
Risk mitigation
Recruiting risk
Regulation infringement
Other pitfalls
Unrealistic growth objectives
Execution misforecasting
Leadership misalignment
Lack of stakeholders support
Inability to evolve or adjust customers and market needs
Timing
Lack of product/service education
Plan B
Perfect fit
PPT
Analyze audience
Past
Experience
Country manager
Menard
Ground
Soil investigation
Engineer background
Director and GM
Present
Incentives
Result
Future strategy mapping
Information
Resource
Cash
People
Product or services
Potential
Barriers
Budget
Trust
Case studies
Transparency
Knowledge/position/interest/personality
Infrastructure
IoT
Mining
Future
Goal
Analyze expected action
Immediate small action
3W1H
Who
When
How
What
Analyze how audience sees you
Knowledge/experience
How can you testify?
WBS
Marketing map
Presentation
Report
Collaterals
Reference?
Position/trust
What have you done?
Is he really credible?
Reliable?
Personality
moderately nice
Decide message
Challenge
Lack of resource
Information
Right people
Research
Sales
Strategy
Solution
Effectiveness
Action
Client's goal
Feeling goal
Market understandings
End user case
Partnership
Why that goal
Japan is the target market
High potential
Achievable
Experience
If not, other timing
BANT market entry
Needs targeting
expertise required
Euromonitor research
How research works
Top approach
Bottom approach
Brand research
Analysis
Special expertise
Sales
Performance marketing
Relevant experience
Project management
Reporting system
Transparency
WBS
Weekly reporting
Weekly or monthly conferencing
OKR methodology
Between me and client
Client OKR in Japan
Direction
Adjust
Special needs or circumstances
Unique proposal to these needs
Residencial person
Talent mismatch
Recruiter mismatch
Best solution
Goal fit
Requested deliverables
Research and analysis
Market assessment
Demand forecast
Value chain
Risk
Positioning
Priority
Internal capability
SWOT
Vision and objectives
Sales collaterals
Website
Brochure
Name card
Case studies
Sales and marketing planning and execution
Sales
Account planning
Funnel managemenet
Meeting setup
Travel arrangement
Marketing
Lead gen
Existing network
Direct selling
Ads/platform
Organic reach
Event/sponsorship
Customer journey
Strategy
Roadmap
Budget
Additional deliverables
How these fit
Work ethic
Transparency
Speed
Qual + quant
Mutual respect
Long-term
Value-driven, not time
Team mindset
Priority
ROI
Clear benefit
Long term benefit
Benefit for their business in other perspective
Future opportunities
Needs
Feeling needs
Market understandings
Competitors
Potential partners
Trusted companies
Major players
Reputation
Demands
Growth potential
Potential direct customers
Industry landscape
INM
Building
Consutruction
Equipment manufacturing
Business culture
Language
Low budget
Direct end user
Partnership potential
Immediate purpose
Information
Management decision