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Saez, L., Periañez, I., & Mediano, L. (2013) (Value(22)…
Saez, L., Periañez, I., & Mediano, L. (2013)
Value(22)
Attributes (2)
Intangible (1)
Tangible (1)
Distinctiveness
(1)
Unique (1)
Different (38)
Competition
Competence
Competitive advantage (9)
Competitive edge (3)
Competition (9)
Autonomous Comunities (2) / Abroad (5)
Global context (2)
Isolating (1)
Growing (1)
Introducing (1)
Economic globalization (2)
Market orientation (45)
Market pressure (1)
City
Marketing (6)
Branding (39)
Municipal
Budget (9)
Web sites (6)
Market-driven planning (2)
Business management (2)
Target groups (18)
Content analysis (3)
Collecting information (3)
Strategy (35)
Promote (3)
Positioning (9)
Satisfaction (6)
Process
Development (26)
Identity (14)
Creation (13)
Opportunities (3)
Information (31)
Participation (6)
Responsiveness to information (1)
Service offering (1)
Brand
Brand recognition (2)
Brand prestige (1)