Distribution Channel Analysis (Target Customers (Innovators & Early…
Distribution Channel Analysis
Offering diversity in food nation. Solved the problem of the customer’s needs and wants.
For example, let's say the customer wants some Thai food. Instead of going to another restaurant, they can get it in our restaurant. Our restaurant has Burmese, Thai, American, and Mexican food all in one restaurant
Serving culturally mixed food in one restaurant for those who love good quality food at an affordable price.
Innovators & Early Adopters
Age range: 8-75 years old
Income: Mid/Upper class
In order to keep a customer, Universal Restaurant offers good quality service, tasteful food, and affordable prices that will not fail to amaze the customers.
In order to grow the business, Universal Restaurant offers a holiday discount. The more affordable the price, the more customers will purchase.
Attracting customers with diverse cultures restaurant that offer Burmese, Thai, American, and Mexican food all in one restaurant.
Indirect: Universal Restaurant offers food delivery through the Uber Eat app. Where a customer can order through the website and it’ll be dropped off to their location. This way is fast and easier than going to a restaurant.
Both: Direct and Indirect are efficient ways for a company to reach to the customers.
Direct: Universal Restaurant provides a physical location where customers can come and purchase foods. The customers can directly order off the menu by interacting with a staff member.
Card/credit payment transaction
Web site advertising
One-time, individual purchase
The Universal Restaurant collects payment from the customer before the service. After the customer order, they must pay in advance to get their food.
Joint Venture: Mobile app
Sponsor Uber Eat
Supplier of Universal Restaurant