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HOME OFFICE CAMPAIGN (ISSUE (Because of MCO, need to work from home,…
HOME OFFICE CAMPAIGN
ISSUE
Because of MCO, need to work from home
Everybody unprepared, dont have proper desk/chair to work
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As office furniture brand, we try help and spread awareness
Now people want to save money, we must offer something in the ability of the customer (budget combo)
PRICE
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Eg: Combo package start with RM299, you can get full package furniture (desk, table and drawer) for example YH series
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HOW TO ATTRACT CUSTOMER
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Part of customer's purchased, will be donated to front liners and those in needs
Can use "chup dulu' concept, which is customer can reserved first with minimal deposits (10% or 15%)
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TARGET MARKET
High end customer
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Example product : Essy, Flex, Mcab
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Low/Medium end customer
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Example product : Taz, Mcab, YH (YH series if customer want cheapest product)
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