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SMMCG10[TP1]_Eva Airline (PESTEL Analysis Framework (Social (corporate…
SMMC
G10
[TP1]_Eva Airline
5 Forces Framework
Suppliers
Upstream
Ground service equipment manufacturing(Bargaining power:Low)
Aircraft engine manufacturing(Bargaining power:High)
Aircraft industry(Bargaining power:High)
Midstream
Airport catering services(Bargaining power:Low)
Ground services(Bargaining power:Low)
Aircraft maintenance industry(Bargaining power:Low)
Passenger and freight transportation(Bargaining power:Low)
Petroleum industry(Bargaining power:High)
New entrants
High fixed costs(Bargaining power: High)
The competition of LCC and foreign airlines(Bargaining power: Low)
Government regulation(Bargaining power: High)
Subsidiaries
International routes
Ships
Internet
Domestic lines
Railway
Highway
High Speed Rail
Transport surface
Land
Sea
Geopolitical plane
Other transit routes
(Bargaining power:Low)
The fastest way of transportation(Bargaining power: High)
Buyers
change between low season and peak season
Travel agencies buy large quantities tickets. (Bargaining power : high)
the flight is fixed and scheduled by the airline. (Bargaining power : low)
Bargaining power：middle but low
Buyers need to pay the high fee to change the product.
Rivalry
There are 85 airlines in Taiwan in 2018. (high)
Airline average growth rate is 5% during 2014 – 2018. (high)
Airline average growth rate is 5% during 2014 – 2018. (high)
Exit barriers are high. (high)
Product differentiation is low. (high)
high competitive
The cargo freighting market is competitive.
PESTEL Analysis Framework
Economic
2015~2016
World currency devaluation& crude oil prices↓
Decreasing in tourism and business trips
2017~2019
World economic recovery
Pushing up the demands of tourism
Legal
“Five-Day Work Week”(2016)
Reconsider personnel costs
“New Southbound Policy”(2016)
Emphasis: China→Southeast Asia
Social
corporate philosophy
Automation
people make use of Skype features or hold a conference call instead of travelling
Life style
higher income
consumers have become much more demanding
Aging Society
airlines, airports and the other related companies need to provide exclusive services to care for the elderly travelers
Technological
passenger-carrying aircrafts
customer services
application on new technologies like Wi-Fi,AI
new trend like green issues
cargo aircrafts
loding
energy-saving
efficiency to freight goods
Political
Used to be a state-owned enterprise
The government and enterprises of Taiwan prefer to cooperate with China Airlines
Political identity
Taiwan was identified as a part of China when the implement of no-fly policy was practiced against Chinese government.
Environment
The found of Sustainable Environment Promotion Sub-Committee
Environment
Energy
Fuel saving
Carbon rights
Goals
Green Earth
Citizens of the global community
Environmental harmony
Group 10 members
東南亞三 106108025 林芯瑜
東南亞四 105108022 魏郡奎
東南亞四 105132017 古景元
國比三 106402044 薛羽彤
國企三 106212010 張容禎 Amy
歷史六 103105031 李尚學
東南亞三 106108003 鍾語謙