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Marketing vs. Advertising vs. Branding [https://jgenowmarketing…
Marketing vs. Advertising vs. Branding
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https://jgenowmarketing.com/marketing-vs-advertising-vs-branding/
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Branding = Understanding Yourself
Who are we?
Who do we serve?
How are we different?
What problem do we solve for our customers?
Your story
Sure. You make widgets. But what makes your widgets different, better than all the other widgets out there? Superior quality? Low-cost? A unique port that enables you to attach all sorts of gadgets and gizmos to the widget?
Your story is what gives your business purpose and sets you apart. It’s what inspires your team and connects you to your customers.
brand strategy, logos, color-schemes, messaging and maintaining that work are all part of the branding equation
comes down to figuring out who you are, what you stand for and what you offer customers
Marketing =
Understanding Your Customer
It’s a process by which your business gets and keeps customers.
Knowing the Customer
Understanding who the customer is and what they need/want
Developing products and services that will appeal to them
Positioning those products and services in a way that will resonate with them
Communicating and promoting those products and services to them
Advertising = Paying Someone to Tell Your Customer about You
In simplest terms advertising is:
Creating an ad
Paying a third-party to run that ad on their platform
FREE OPTIONS
a blog on your website
taking your own photos and uploading them on Instagram
Facebook
Twitter
etc.