MARKETING is a complex process that involves identifying customer's needs and wants and creating a product or a service that satisfies them.
Product
Introduction
Growth
Maturity
Decline
Price
Price skimming
Competitve pricing
Penetration pricing
Cost plus pricing
Psychological pricing
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Promotion
Advertising
personal selling
sposorship
trade faire
direct mail
Marketer often divided consumer into groups
Gender
Age
Income
Area
Lifestyle
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The role of market research is:
asking questions in person
by telephone
by post
by e-mail
Marketing strategies
Telemarketing
Online marketing
Video marketing
Network marketing