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IMMUNITY (Research: People don't believe real because aren't being…
IMMUNITY
Research: People don't believe real because aren't being personally effected
Compassion fatigue
Insight: People have limited compassion
Compassion doesnt have to be limited
Message: Need to give compassion to receive it.
only really care about those close to them
Compassion doesnt cost a thing
Insight: Only believe when can SEE
Message: We are all going in blind
Message: Need to trust each other
message: don't wait for it to infect you- too late
Research: People more concerned by COVID consequeces than by actual virus
Life is going to carry on after the virus
Insight: consquences are going to last longer
Consequences are more VISIBLE
Consequences appear more fatal
Insight: People are more afraid of each other
Message: We need to support eachother
Research: Feel immune because they themselves are following the rules
Insight: people like to blame others/ find scape goats
Message: We can't control everything
Message: We are stronger if we don't turn on each other
Stronger working together
Insight: People like to feel in control
Reasearch: Because of lack of resources, people believe rules don't apply to them
Insight: No one enjoys following the rules/
Insight: No one enjoys being told what to do
Message: Need to listen for the good of others
Reseach: Kids are still playing outside
Insight: Kids feel immune because they are young
Message: No one is immune
Message: Even super heros get sick
Insight: Difficult to control children
Children listen to their heros
Research: Don't actually understand what the virus is
Without correct information/ all the information, can be naive to virus
Ignorance is bless
Insight: People find it easier to keep ignorant than to try understand everything
Is daunting to try understand because there is so much information
People think it is only a cold
Research: people are feeling immune because they have survived worse
Insight: People don't like to think of themselves as vulnerable
Message: Being vulnerable just makes you human.
Research: people feel they have bigger problems than the virus
Insight:
Observation: Worth taking the risk
Insight: Don't have any other options
Insight: People leave their homes to get food on their plates.
IMMUNE
safe
safe from everything
unable to die
protected
unable to get hurt
vaccine
not human
super hero
something that they are not
IMMUNE TO CORONA
No one knows what that looks like
No one is immune
powerful
invincible
superior
outlived everyone else
live forever
be the first person
strong
healthy
brave
untouchable
CORONA
Lasting impacts on our economy
loss of jobs
no income
limited trade & imports and exports
SA junk status
Physical impact
Fatal
severely damage lung capacity
Impact on mental health
isolation
loss of independence
Unknown
uncertainty
dont know who it hits and why
dont know how to clear
dont know how to treat
Not over any time soon
changing our way of life
Global
Effects everyone
Highly contagious
Insight: People are scared of getting hurt
People are scared of not knowing
People are scared of being vulnerable
Inisght: People want to live forever
Vulnerable