Please enable JavaScript.
Coggle requires JavaScript to display documents.
PRICING PRODUCTS : UNDERSTANDING AND CAPTURING CUSTOMER VALUES &…
PRICING PRODUCTS : UNDERSTANDING AND CAPTURING CUSTOMER VALUES & PRICING PRODUCTS : PRICING STRATEGIES
What is price ?
Price is the amount of the money charged for a product and service
cost- based pricing
determined product cost
set price based on cost
design a good product
convince buyers of products value
value- based pricing
asses customer needs and value perception
set target price to match customer perceived value
determined costs that can be incurred
design product to deliver desired value at target price
cost- based pricing is product- driven
customer value- based pricing
2 type of value- based pricing
good value pricing
value- added pricing
type of cost
variable costs
total costs
fixed cost
other internal and external consiterations affecting price decisions
pricing objectives
profitably retain existing customers
prevent competition from entering market
attract new customers
keep loyalty and support of resallers
avoid government interaction
stabilize the market
help sales of other products
target costing
sets ideal selling price
target
competition
design
market
product positioning
pricing in different types of markets
monopolistic competition
pure competition
oligopolistic competition
pure monopoly
clasticity of demand
price elasticity
demand curve
new- product pricing strategies
market penetration
market skimming
product mix pricing strategies
captive product pricing
by- product pricing
optional product pricing
product line pricing
product bundle pricing
price- adjustment strategies
geographic pricing
promotional pricing
psychological pricing
international pricing
segmented pricing
dynamic pricing
discount and allowance pricing
price changes
price increase
price cuts
responding to price changes
maintain price but raise the perceived value
improve quality and increase price
reduce price to match competition
launch a lower - price brand