Tourist Motivation

1.0 Motivation Studies

Tourist motivation consist five different levels

Self-esteem and development needs

Relaxation needs

Relationship needs

Safety/ security needs

Self-actualization/ fulfillment needs

  • an initial point in studying tourist behavior and beyond that for understanding systems of tourism (Gunn, 1998; Mill & Morrison, 1985)

Key terms involving travel career pattern

Motivation pattern

Travel career

Travel needs/ motives

Travel career ladder (TCL)

Self/ others-oriented motives

Travel career pattern (TCP)

2.0 Travel Motivation Factors

Relationship

Nature

Escape/ relax

Recognition

Novelty

Romannce

Travel Vareer Pattern (TCP)

Abraham Maslow's Hierarchy of Needs

Consistency Theory

Complexity Theory

  1. Love Needs
  1. Esteem Needs
  1. Safety Needs
  1. Self Actualization Needs
  1. Psychological Needs
  • people seek for balance, harmony, sameness, the absence of conflict and predictability
  • people seek for novelty, unexpectedness, change and predictability