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Perceiving and Choosing The Destination (2.0 Communicating The…
Perceiving and Choosing The Destination
1.0 Six Systems for Characterizing Tourist Destinations
Service (Social)
- personnel: the characteristics of personnel in the services quality framework
Hosts (Social)
- community responses and reception
Facilities (Physical)
- micro-environments and servicescapes: the immediate physical basis
Setting (Physical)
- public management agencies use of zones using a biophysical basis
Management (Social)
- marketing labels and management actions and branding using existing and new tourism infrastructure and themes
Activities (Physical)
- listings, profiles
2.0 Communicating The Destinations Characteristics
Overt Induced II
- materials received through travel agents, tour operators and wholesalers
Covert Induced I
- destinations supported by celebrities
Overt Induced I
- traditional forms of advertising through radio, television and brochure
Covert Induced II
- unsponsored travel writing
Autonomous image formation
- movies, news articles and documentaries
Unsolicited organic image formation agents
- information received from individuals who have previously visited destination
Solicited organic image formation
- word-of-mouth advertising
Organic
- experience of having personally visit the site
3.0 Tourism Research and Destination Image Definitions From The Historic To The Contemporary
Phelps (1986)
- perceptions or impressions of a place
Gartner (1993)
- a complex combination of various products and associated attributes
Ditcher (1985)
- overall impression with some emotional content
Fridgen (1987)
- a mental representation of an object, person, places or event which is not physically before the observer
Stringer (1984)
- a reflection or representation of sensory or conceptual information
Tapachal and Waryszak (2000)
- a mental prototype
Crompton (1979)
- sum of beliefs, ideas and impressions that a person has on the destination
Hunt (1975)
- perceptions held by potential visitors about the area
4.0 Destination Choice (Refer: Philip, pg. 105)
Major Decision Makers For Different Types of Vacation Decisions