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How to Promote that 30 Day Content Calendar (VALUE (Tools I Use for This…

- - - - How to Batch Social Media Content
        
        FINDING TOPICS
        
        Content Gap Analysis (The Hoth)
        
        Ask Clients
        
        What questions do you get asked the most?
        
        What do they thank you the most for?
        
        Research ICA needs
        
        Is there something current or seasonal right now?
        
        What are your competitors writing about?
        
        TOOLS
        
        Dynalist (bullet list on steroids)
        
        Evernote Clipper (bookmark + organize)
        
        Coggle (mindmap for braindumping)
        
        ARTICLES
        
        TECHNIQUES
        
        Balance content for sales and value (80/20)
        
        Themes
        
        Monthly Theme
        
        Weekly Sub-themes
        
        Day-of-the-week themes/formats
        
        Batch post types or editing sessions
        
        It's usually easier for me to stick in the groove of personal posts, then switch around to value and sales posts
        
        P.S. You'll have to test this for your own personality/circadian rhythm, but we're typically more creative in the morning (so, coming up with ideas and first drafts of posts) and more analystic in the evening (so, editing and clean up)
      - Why should we batch?
        
        Saves time
        
        Saves mental energy
        
        "TASK SWITCHING IS INEFFICIENT AND BURNS ENERGY: "Don’t think you can multi-task either. Every time you are distracted from your blogging task you lose focus and productivity. It takes longer and longer for the brain to switch back into work mode. Studies have shown that there is no such thing as muti-tasking as far as the brain is concerned. It can’t do two things at once. It can only switch quickly from one task to the other and this is inefficient and exhausting." --https://problogger.com/how-to-write-brilliant-blog-posts-5-tips-from-psychology/"
  - - - Best for Instagram ... ?
  - - - Video (FB Live, etc)
      - Facebook vs. Twitter vs. Linked In
      - Blogging vs social media