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How to Promote that 30 Day Content Calendar (VALUE (Tools I Use for This…
How to Promote that 30 Day Content Calendar
VALUE
How to batch large amount of social media content
BLOG/LIVE
How to Batch Social Media Content
FINDING TOPICS
Content Gap Analysis (The Hoth)
Ask Clients
What questions do you get asked the most?
What do they thank you the most for?
Research ICA needs
Is there something current or seasonal right now?
What are your competitors writing about?
TOOLS
Dynalist (bullet list on steroids)
Evernote Clipper (bookmark + organize)
Coggle (mindmap for braindumping)
ARTICLES
TECHNIQUES
Balance content for sales and value (80/20)
Themes
Monthly Theme
Weekly Sub-themes
Day-of-the-week themes/formats
Batch post types or editing sessions
It's usually easier for me to stick in the groove of personal posts, then switch around to value and sales posts
P.S. You'll have to test this for your own personality/circadian rhythm, but we're typically more creative in the morning (so, coming up with ideas and first drafts of posts) and more analystic in the evening (so, editing and clean up)
Why should we batch?
Saves time
Saves mental energy
"TASK SWITCHING IS INEFFICIENT AND BURNS ENERGY: "Don’t think you can multi-task either. Every time you are distracted from your blogging task you lose focus and productivity. It takes longer and longer for the brain to switch back into work mode. Studies have shown that there is no such thing as muti-tasking as far as the brain is concerned. It can’t do two things at once. It can only switch quickly from one task to the other and this is inefficient and exhausting." --
https://problogger.com/how-to-write-brilliant-blog-posts-5-tips-from-psychology/
"
Tools I Use for This
Coggle (Mindmapping)
Dynalist (Bulleted lists on steroids)
Evernote Clipper
Flora (to stay focused - growing a cute tamagotchi tree is just enough incentive to not screw around on my phone)
CoSchedule Headline Analyzer:
https://coschedule.com/headline-analyzer
Review social media 3rd party posters ... ?
Planoly
Best for Instagram ... ?
Buffer
CoSchedule
How to repurpose your content
For other platforms and types
Video (FB Live, etc)
Facebook vs. Twitter vs. Linked In
Blogging vs social media
For future posts
SALES
Testimonials
PERSONAL
Emotional - why I love this work