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Chapter 38 Place Revision (Retailers (Department stores: large stores…
Chapter 38 Place Revision
Retailers
Kiosks and street vendors: very small outlets
eg. fast food, confectionary, newspapers
Supermarkets: large stores, cheaper in price
Department stores: large stores split into distinct selling department
eg. menswear, nightwear, food, gift
Aim to provide good quality and high level customer service
Multiples or chain stores: one owner opens stores to sell the same range of products in different locations.
They look the same and are under the control of a central office.
Independents: relatively small outlets
eg. newsagents, general stores, specialists
Superstores or hypermarkets: shopping without non-essential services
Cheaper, wider product range
Goods are not displayed attractively
Market traders: small time business
May move from time to time
Low overheads
Producer: make the products
Wholesaler: they may break the bulk, repack goods, redistribute smaller quantities, store goods and provide delivery services.
E-commerce
Business to consumer: eg tickets, financial services, hotel rooms etc.
Business to business
Advantages
Cheaper cost for customers, cheaper set-up cost for businesses
Anytime, anywhere
More choices
Don't need to meet the costs for operating stores
Disadvantages
More competition
Security risk: computer hackers
Lack of human contact
Customers cannot touch or look at the real goods before purchasing
Agent: intermediary that brings together buyers and sellers
Consumer: buy the goods and services
Breaking bulk: buy large quantities from manufacturers and wholesalers, but sell small quantities to customers.