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Design Thinking Comes of Age (Design Thinking (Design-Centric culture…
Design Thinking Comes of Age
There is a shift that puts design closer to the center of the enterprise
Design Thinking
Empathy with users
discipline of prototyping
tolerance to failure
Design-Centric culture
Set of principles that bring ideas to life
Build empathy with users observing behaviors and understanding what people want
Emotional language
Faliure
Companies need to understand that failure is possible
Iterative
Take social risks
Products that adapt to different cultural contexts
First only to physical objects then to intangible issues
Design artifacts
The customer journey Map
Prototypes
Object based
Explore the solution space
Ways to communicate ideas
Exploration and experimentation
Can transform an idea into something valuable
Apply design in how people work due to the increasing complexity of modern technology and modern business
Environment volatile = Several paths of tests
Technology and systems need to be simple to solve everyday tasks
Many products and services are getting really complex and people cant handle that complexity
Systems must be intuitive and easy to use
It’s difficult if not impossible to understand how much value will be delivered through a better experience or to calculate the return on an investment in creativity.