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Instagram (INSTAGRAM ALGORITHM (1: THE INSTAGRAM ALGORITHM KEEPS TABS ON…
Instagram
INSTAGRAM ALGORITHM
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1: ENGAGEMENT IS KEY FOR BEATING THE INSTAGRAM ALGORITHM
The Instagram algorithm in 2020 works by showing users the content they are likely to engage with.
2: THE INSTAGRAM ALGORITHM BELIEVES TIME IS EVERYTHING
Instagram is a social platform that makes money from ads. The easiest way for your followers to see company ads is to keep your followers on the app longer. That means that the more time you keep your followers on the app, the more the Instagram algorithm will favor you.
Engagement
Feed Hashtags
- Use 1 section of popular hashtags (2/300k - 1m)
- Use 1 section of medium popular hashtags (50k - 200k)
- Use 1 section of niche-specific hashtags (5k - 50k)
- Use 1 small section of your branded hashtags.
for more
https://www.youtube.com/watch?v=bgNmS2Pdooc
Think about your audience. What they love searching on Instagram (example of car insurance). Don't just type your topic, search for keywords your audience will search for and be engaged with.
story
If you host an event or a contest you should use specific and narrow hashtags to get users to find your story and engage with.
If you post just a regular story u better use broader hashtags, popular or super-popular hashtags for your niche and increase your chances to be seen there. It's quite opposite of what we do for the feed but this is how it works!
Use hashtag sticker and as well as 3 underlined hashtags in text box. In text box, will be populate only first 3 hashtags.
- And not minimize them or try to hide. The will not be populated.
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To have a hyper-targeted story you get to use a Location sticker. And use the narrowest, smallest possible location to search up in a larger search option.
You can be shown up in 4-5 potention locations stating only the smallest and narrowest location.
Use Mention sticker. After you post your story, the user will receive a notification saying that you've mentioned him/her.
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Messages
Quick reply function (just create some messages to frequently asked questions and save them with shortcuts to quickly reply them.)
Auto DM with the campaign owner video or photo to thank them or tell a message. You message will get more responses.
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bio
- What you do?
- Who you help?
- What to expect from you?
- Why I should follow your account?