Please enable JavaScript.
Coggle requires JavaScript to display documents.
Keyword Research (Keyword Match Types for SEO and AdWords (Broad match…
Keyword Research
Keyword Match Types for SEO and AdWords
Broad match
Google displays your ad whenever the searcher’s query includes a word in your SEO keyphrase regardless of the order of words.
Covers all keyword variations including synonyms, plurals, and even misspellings
Generating many clicks. But high bounce rates
Suitable for LONG TAIL KEYWORDS
A search phrases (>= 3,4 words)
Read more
Modified Broad Match Type
: append the “+” sign to your keyword(s), and Google will show your ad only and only when the search query includes the said keyword(s).
Cost increase fast. Be careful.
Phrase match
which restricts search queries to your key phrase exactly as it appears even if there are other terms before or after it.
Ex: search phrase “WordPress themes,”
Results: ad for search queries like “WordPress themes,” “premium WordPress themes,” “responsive WordPress themes,” and “free WordPress themes 2018.”
Exact match
The most restrictive of all match types
Show your adverts only when the searcher uses the exact word or phrase you’re bidding on in AdWords.
Lesser traffic, but the click-through rate (CTR) is impressive.
Use Google Keyword Planner (GKP) to pinpoint relevant variations of your exact match keywords and include them in your AdWords and SEO campaign.
Why Long Tail Keywords Are The Best Choice
Pros
Low competition
Sharper focus
High conversion rates
Always, and always, use keywords that are relevant to your target audience. Poor targeting means lost ad spend and poor return on investment (ROI).
How to Find Long Tail Keywords
Google Keyword Planner
The Most Important Part of SEO