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Hotel Bo (Marketing (New trends & techniques of promotion (Social…
Hotel Bo
Marketing
People go there to take pictures in the garden
Social media accounts with pictures of the hotel
"A place to see rain" is one of their slogans
Promotes the work of local artisans
The elements are represented in the architecture
Marketing strategies SMART
Specific
Campaign objective must be measured by specific metric
Revenue or occupation rate of Hotel Bo
Mesurable
Using the right tool to measure impact of marketing campaign
Attainable
Set a realistic budget
Cheap or costly advertising, depending on impact and scope
Realistic
Set the right communication tool suited to the spanish clients
Timely
Keep track of success of the marketing campaign
New trends & techniques of promotion
Social media (visual)
Instagram
Facebook
Youtube
Micro-influencer
Optimizing the search engine
Travel Agency
Viajes el Corte Inglés
Digital content
Videos
Images
Magazine articles
Viajar
Magazine
Traveler
Magazine
Unique environment
A different and unique culture
Regional food and drinks
Wine selling
Eco-friendly and sustainable business
Luxury and exclusivity concepts
Restaurant "Lum"
Great mexican wines
Product of interest to Spanish people
Seasonal ingredients only
Unique experience that adds value
Lum means "earth"
Marketing
Marketing
Gastronomic experiences
Creating memories
Adding sensory experiences
Children's area
Inclusive for everyone of all ages
Private romantic diners in hidden corners of the hotel
Adding value to the experience
Creating memorable experiences
Using fresh and organic products
Good quality for customers
local & exclusive products
Adds value for customers
Sustainability trends in accommodation
Cutting down food waste
Creates good perception about hotel for customers
Minimizing water usage
Eliminating plastic
Conserving energy
Paperless hotel & integrating sustainability into hotel architecture
priority for most of millennial consumers
Sustainable practice change brand image & reputation
San Cristobal de las Casas
Rich in culture
Ethnic groups
Clothing and textiles
Handcrafts
Local foods and drinks
In the middle of mountains and nature
different biome than usual in Spain
jungle and forest
Rich gastronomy offer
Tamales
Pozoles
Chiapa's mole
Bread soup
Colorful and important festivities
Feast of San Cristóbal
Cervantes International Baroque Festival
Spring and Peace Fair
Carnival
Foundation of the city
Transportation and accessibility
Road
Bus
Car
Access by national flights airport
International visitors requiere connection flights
Clients
Gives a sense of exclusivity
Satisfied customers
Luxurious
Quality in service offered
Personalized service
Quality of service
High satisfaction
High profile
Spa
4 massages representing the elements
Variety of services offered for a wider range of clients
Adding value and uniqueness in the experience
Face masks availability
More complete experience
Yoga and gym
More services offered to complement the experience
Experience
3rd generation in hospitality (family hotel)
Know the architecture is important
Tradition is important
Adds value to the experience
Differentiation from other touristic products
Trends in mexican accommodation
Opening of new hotels boutique
Easy ways of booking and customizing
Trends in spanish accommodation
Number of bed supplies increased
Increase in number of client using OTAs