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Week Eight: Chapter Nine: Business Intelligence Systems (9.4 What are…

- - - - Sources of Data
        
        Operational Databases
        
        Social Data
        
        Purchased Data
        
        Employee Knowledge
        
        Business Intelligence Application
        Analyse Data:
        
        Reporting
        
        Data mining
        
        BigData
        
        Knowledge management
        
        Knowledge workers
    - - Typical uses for BI:
        
        Identifying changes in purchasing patterns
        
        important life events change what customers buy
        
        BI for entertainment
        
        Netflix has data on watching, listening and rental habits
        
        Classify customers by viewing patterns
        
        Just-in-Time medical reporting
        
        real-time injection notification services to doctors during exams
- - - - Data acquisition: process of obtaining, cleaning, organising, relating and cataloging source data
        
        Obtain
        
        Cleanse
        
        Organise & Relate
        
        Catalog
        
        Perform Analysis
        
        BI analysis: process of creating business intelligence
        
        Reporting
        
        Data mining
        
        BigData
        
        Publish Results: process of delivering BI to the knowledge workers who need it
        
        Push publishing: delivers BI to users without any request from the users (e.g. schedule)
        
        Pull publishing: requires the user to request BI results
        
        Print
        
        Web servers
        
        Report servers
        
        Automation
        
        Knowledge Workers : non-specialist users of BI results
        
        Feedback Results