Please enable JavaScript.

Coggle requires JavaScript to display documents.

SMMCG2[TP1]_Mattel (PESTEL Analysis (Legal factors (Intellectual property…

- - - - Toy brand to an IP-driven franchise business
  - - - Advent of social media and e-commerce
    - - Gender stereotype
        
        1970 Feminists at Berkeley burned Barbies.
      - Gender roles
        
        2018 Mattel launched Robotics Engineer Barbie
  - - - Combined toys with 3D printing technology
      - Released a new artificial intelligence product
    - - 2018-Formed with technology and video game company
      - 2006-Mattel established official youtube channel
      - 2006-Mattel established official youtube channel
  - - - Achieve 100% recycled by 2030
  - - - The merger between Hasbro and Mattel
    - - An layoff for 71 year-old man
    - - 2006- Pixar Animation Studios
      - 2000- Disney Princess doll & Harry Potter
      - 2010-Thomas & Friends
    - - 2004-2007 Excess lead paint on toys
        
        Recall 844,000 toys
  - - - Trump imposes 10% tariff on toys
    - - Outsourcing production to China
      - Industrial safety regulations in the consumer goods sector
        
        Banned lead on children's toys in the U.S.
- - - - Easy for new entrants to set up their distribution channels and come into the business
        
        New entrants have stronger forces
    - - Strict licensing and legal requirements
        
        New entrants have weaker forces
    - - The capital requirements of toy industry are high
        
        Mattel has enough money to spend on Research and Development costs
        
        New entrants have weaker forces
        
        Mattel’s solutions
        
        Set on distributions on the internet
        
        Focus on innovation to differentiate its products
        
        Build strong brand identification and customer loyalty
    - - Mattel is strong in production
        
        They sell differentiated products
        
        Mattel emphasizes on customer services
        
        New entrants have weaker forces
    - - New entrants are difficult to achieve scale economics.
        
        Children in different generation are prone to having distinct trends
        
        New entrants have weaker forces
  - - - Mattel’s solutions
        
        Focus on the implicit needs and expectations of its customers
        
        Developing long-term customer relationships
  - - - Mattel’s solutions
        
        Emphasize that existing products and services
        
        Provide good value and experience to consumers
  - - - Retailers ex,Walmart, Toy R Us
      - Buyers' influences
        
        Accounted 40% of revenue in 2009
    - - The quantity of the order
      - The ability to seek new firms
      - Total amount of buyers
    - - 1) Create multiple customers
        
        Diverse risks
      - 2) Innovate new product rapidly
        
        Fit the latest market trends and demand
  - - - Raw material industries ex,chemical, plastic, rubber, fabric, packaging, etc
      - Suppliers' influences
        
        A critical role in Mattel's margin
    - - Total amount of suppliers
    - - 1) Avoid monopoly
        
        Diverse risks
      - 2) Create products with different materials
      - 3) Simplify supply chain
        
        Reduce categories of inks
        
        Reduce cost and enhance operating efficiency
        
        Merged the factories
        
        Automatic online order