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Google Smart Ads Mastery Logo 1 (Chapter-11 Common Google Ads mistakes,…
Chapter-13 Conclusion
Chapter-2 Getting Started with Google Ads – An Overview
Why advertise on Google?
Common Google Ads Terms
Do Google Ads Work?
What are Google Ads?
Chapter-11 Common Google Ads mistakes
Focusing on conversion without analysing additional KPIs
Skipping A/B tests and avoiding optimization
Not having a dedicated landing page
Targeting Ads campaign to everyone
Not having a campaign strategy
Chapter-1 Introduction
Chapter-12 Business Case studies
Chapter-7 An Introduction To Google Ads Pricing And Bidding Strategies
The 12 types of Bidding options explained
Determine Your Google Ads Campaign Goals
Chapter-5 Doing Competitor Research Analysis for Key Insights
Using Auction Insights
Using Keyword Planner
Competitive Campaigns
Chapter-8 Practices to Improve AdWords CTRS
Write a Persuasive Advert copy
Utilize all Ad Extensions
Including Target Keywords in Adverts
Create Tightly Themed keyword Groups
Chapter-6 How to Schedule Ads in Google Ads
Why to use Dimensions Tab?
How to use Dimensions Tab – 5 steps to schedule Ads
Chapter-3 Latest Trends in Google Ads
Google Discovery Ads
Google Gallery Ads
Google Ads Smart Bidding
Expanded Audience Segments
Chapter-9 Setting Up Google AdWords Extensions and Their Use
Why are extensions important
How Google Ad Extensions work and which to use
What are Ad Extensions
Chapter-4 Setting up a Google Ads Campaign for success
Create Interesting Online Content
Include SEO
Create a Goal for Advertising
Gather a few local citations
Chapter-10 The Guide To Using Negative Keywords To Google Ads
Negative Keyword Match Types
Advantages To Adding Negative Keywords
What Are Negative Keywords?
How To Add Negative Keywords
