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Visionary leaders Visionary leader (Cultivate mindset What do we need to…
Visionary leaders
Cultivate mindset
What do we need to do to win?
Weak signals -->
winning value propositions
Do not miss the tectonic trends
Source from groups of people
Digital agile sprints
3 Horizons digital growth model
70% --> Stengthen current core business
20% Scaling emerging business
10% Pilot projects, incubators, learning, sowing the seeds
3 potential traps
Contemplation:
never enough info to get started
Overacting --> you get overstreched
Stick to a LT vision
Give purpose
How to leverage the digital opportunities
Tabula rasa
Bring strategic intent
--> tell stories about strategic success
Use customer personas to explain shifted customer expectations
Recurring appealing visuals
Personal stories of employees
Establish a Venture future business team
for Outside-In innovation
Customer centric approach
Create tomorrow's growth by focussing on new customers' needs
Learn how to address those needs
Ecosystems
Create value from collective power of digitally connected partners
Becoming a supplier partner
upgrading an existing supplier relationship
Feedback into supplier-customer relation to innovate
Collaborative innovation patnership
Pooling ideas, data, digital assets to focus on a common customer
Dual transformation:
Resource exchange between traditional and future businesses
Innovation component platform
Open up your digital assets as building blocks by external innovators
Crowdsource material
from external contributors
Partnership platform
You are the matchmaker between parties
Provide a foundation on which others can build
Advocate use of digital technologies to create competitive advantage
Local multichannel communication strategy
Low cost entry to e-commerce for local merchants
Digital storefront to orient consumers offline purchases