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Secondary research (The internet (IT competent firms, gather user profiles…
Secondary research
The internet
IT competent firms
gather user profiles
registration
reviews / comments
Local sources
yellow pages
chambers of commerce
ITECs
TECs
Database profiles
loyalty cards
profiles of customers
spending habits
Official publications
huge variety of info
census
social trends surveys
Trade press
'in house magazine'
specific retail
product areas
Internal info
sales
consumer data figures