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Cyeios - Feature & Benefits - 5 Why? Identify Underlaying Emotions…
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Features
Plant Based Colourant, natural food color, no artificial color
benefits
Safely use / consume, feel safe
Avoid misguided marketing message around 100% natural, they used food grade which is derived from mineral - iron oxide, titanium dioxide. True 100% natural ingredients.
Did you know? Most of the natural product out there are only perceived natural but they are not 100% natural due to misguided marketing messages? Elaborate more on commonly use colorant, iron oxide and titanium dioxide. Challege the customer to check their lipstick ingredients.
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Superfood (Radish) Antioxidant properties very effective ingredients - anthocyanins.
Also, it may prevent skin aging and UV-induced skin damage.
Utilising the natural power to shield your lips with rich antioxidant extracted from superfood that can protect your lips from free radicals.
Additionally, enjoy the antioxidant properties that help prevent skin aging and repair UV-induced cell damage on your lips.
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Included highly moisturizing ingredients, suitable for dry or chapped lips
benefits
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Stop bleeding / pain
For office lady, it is painful to work in a closed ventilated office space especially if your lips can easily get dry. Trust me, I was in the same shoes as you and bleeding lips isn't a thing that will go away in 2 or 3 days times. Prevention is a best solution. Hence, having a highly moisturizing lipstick can sometimes be handy.
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For working women
Feel comfortable in dry air-conditioned office desk with all-day moisturised lips and speak confidently in meeting conference with added personality on your sharp coloured lips that lifted your appearance & boosted your confident. Imagine
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Recycled packaging, paper tube
benefits
Reducing waste, sustainable, environmentally friendly, no plastic, environmentally responsible,
10000 tonnes of platic ended up in the ocean last year and has killed thousands and thousands of marine life. Nowadays, this is everywhere in the internet and sadly it caused by human. We share the same planet but our purchasing behaviour determine the life of another species. Our customer plays a big part in reducing the plastic waste and we will continue to do that as we only have one planet to live on.
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Young & bright millennial branding - awareness (clean cosmetic should be trendy and start from young generation)
benefits
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Natural is not a trend, it is a fundamental requirement.
We take pride of ourselves to be the 1st brand that spread the vibe of trendy natural cosmetic and stand true to our value to create 100% pure natural lipstick. We vow to uplift public consciousness that natural is not a trend, but it is a fundamental requirement to stay beautiful inside out. Join our move today!
High performance ingredients - Peptides, HA &Squalene
benefits
Holds water, keeps your lips hydrated and plump.
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Healing chapped lips
Moisturising itself is not
not enough to keep your lips young and lifely but with added high performance ingredients like peptides, HA & Squalene, we'll qua-triple the healing effect of repairing UV-induced cell damage on your lips to avoid skin ageing.
Every wonder why your chapped lips keep coming back? I bet you have tried dozen of different lip balms and moisturizing product but it just doesn't go away. Obviously, moisturizing is not enough. Hence, we added squalane which is an excellant ingredient to repair your damaged cells and paired perfectly with other carefully selected ingredients.
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Heavy metal, Paraben, sulphate, palm, petrochemical, phthalates, alchohol free.
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Vegan, cruelty free & halal
benefits
Align with customer lifestyle, values and beliefs
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Addressing social issue
We love animals and we know you are too. we'll never tolerate with animal testing and we are 100% committed to sustainable sourcing of our vegan & halal lipstick.
Transparent Ingredient
benefits
Clear mind of what customer is using, feel safe - Caution of Greenwashing
Gain confidence on the product ingredients & sources; feel safe to use and remove your worried of falling into greenwashing trap
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Despite it being plant-based colorant, the color dispears easily on the skin, the color is uniform and individual particle cannot be seen.
benefits
Very smooth application, color is not patchy, easy to apply.
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