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The Tech Ape inc. (Competition (Symantech, McAfee, Web root Antispryware,…
The Tech Ape inc.
Competition
Symantech
McAfee
Web root Antispryware
Bit defender
Panda
Quick heal
Avira
F-secure
Target market
In secured people
Naive people
not well educated people with technology
Smart people
Hipsters
High school and college students
tech people
Value proposition
Fast
Strong
Safe
easy
quality
Headquarters, San Jose
4 managers
1500 staff employess