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Primary research (Questionnaires (specific info, based on questions,…
Primary research
Questionnaires
specific info
based on questions
postal
face-to-face
Test marketing
trial release
restricted area
before final launch
gather customer responses
make changes
Consumer panels
product orientated
consumers of products
gain opinions
different aspects of a product
taste, packaging, shape, etc
Focus groups
chaired discussions
themes
often by political parties
to understand issues
diff groups of a population