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How To Run SEO (Keyword (Using Kws (Writing Meta Title (keyword at the…

- - - - Use specific kw with smaller volume
  - - - Best - Alternative - vs
  - - - Format
        
        Best x for Y
      - Requirement
        
        < 250/month volume
        
        allintitle:
      - result / volume
      - KGR <0.25 the best
      - Zakkr Calculation Sheet
    - - Focus on 2nd or 3rd page result
      - Looke at average position
      - Take kw with clicks
    - - Popularity - by search volume
        
        Look at Google Trend for long term
      - Rankable - Difficulties
        
        KGR
        
        KD
        
        Competition
      - Relevant - how close is it?
        
        Navigational - go to specific site/brand
        
        search "zakkr"
        
        Informational - searching general info
        
        search "what is leather backpack"
        
        Transactional - buy something online
        
        search "leather backpack for commute buy"
        
        kw: buy, price, sale, discount
        
        Commercial - research before buy
        
        search "best leather backpack for commute"
  - - - Anchor text can be the same
      - Resource
        
        Best Practice
        https://www.nichepursuits.com/internal-linking-best-practices/
      - cluster page that use larger keyword, individual page that use specific keyword
    - - Use blog or content on large sites
      - Use a linkable asset
        
        like providing a guide or how to on your own blog as an asset
        
        Free stuff
        
        Infographics
    - - keyword at the beginning
      - Top ranking pages have shorter titles, stastically
      - Use SERP Simulator Tool Link Title
      - Title can be visually different from others. Brackets, ask question, use cap, number, year
      - Use brand only if you are well known, save space for kws unless you have room
      - Use Power words wisely, such as Best, awesome, ultimate
    - - 1 keyword exact match in
        
        title tag and h1
        
        meta description
        
        one of the first paragraph of text
        
        at least one subheading
        
        a few times in the text, naturally written
        
        No stuffing
      - Think main keywords as topics
      - select one foucs keyword
      - write longer text to fit all the keywords in naturally in various ways
    - - This is no longer important for ranking in 2020
      - Include one or 2 kw
      - CTA to increase CTR
      - nomore than 300 characters
      - unique desc for each product page
- - - - Update the info
      - Update visual only