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2219 week 12 (goals of public affairs in gov (media reporting…
2219 week 12
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CSR
provide stable source of employment, commitment to diversity in hiring, promoting and compensating workers at all levels
operate profitably, provide reasonable return on investment
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participate actively in public policy processes affecting company, industry
NPOs = charitable work
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PR
brand org (awareness, acceptance, reputation)
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NGO
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provide funding, technical advice and advocacy for people in need
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Roles
profit maker = max profit perpetuate market economy and preserve free-entreprise system, provide jobs money and products and services to community without gov
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social leader = solve problems of society affect both community and corporation, necessary to achieve QOl goals
corporations as targets
visible targets of advocacy groups, hacktivists
slow to accept responsibility, inaccessible executives, 3rd parties prolong coverage for own agendas, news-on social media