2219 week 12

CSR

provide stable source of employment, commitment to diversity in hiring, promoting and compensating workers at all levels

operate profitably, provide reasonable return on investment

establish and meet strategic objectives for LT growth and competitiveness

set aside reasonable amount of yearly revenue for philanthropic purposes

maintain comparable operating standards in all countries

participate actively in public policy processes affecting company, industry

Roles

profit maker = max profit perpetuate market economy and preserve free-entreprise system, provide jobs money and products and services to community without gov

good citizen = interests of community and corporation balanced

social leader = solve problems of society affect both community and corporation, necessary to achieve QOl goals

goals of public affairs in gov

informing constituents about activities of a gov agency

ensuring active cooperation in gov programs

fostering citizen support for established policies and programs

serving as public's advocate to gov admin

managing information internally

facilitating media relations

building community and nation

media reporting

interpreting complexities of gov required trained specialists

gov public affairs practitioners play a role in working with journalists to communicate with citizens

gov dominates news systems

makes services widely available

NPOs = charitable work

organised

private

self governing

voluntary

brand org (awareness, acceptance, reputation)

develop communication channels with target audiences

create + maintain climate for fundraising

recruit & motivate key org constituents

support public policy favourable to org

NGO

advocate for public policy on behalf of people served

provide funding, technical advice and advocacy for people in need

focus on specific mission or cause

rely on support of committed volunteers

corporations as targets

visible targets of advocacy groups, hacktivists

slow to accept responsibility, inaccessible executives, 3rd parties prolong coverage for own agendas, news-on social media