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Sponsorship (Issues Addressed in a Sponsorship Agreement (official status,…

- - - - sponsorship will not translate into sales
    - - direct sponsorship investment
      - indirect activation of the sponsorship
      - media involvement
        
        extent of anticipated media involvement prominent in negotiations
        
        media coverage a key to brands seeking increased awareness or image enhancement
        
        3 ways to pursue media coverage
        
        negotiate trade-outs with TV, radio, or newspaper
        
        media pays to sponsor event in exchange for rights to sell other sponsorships
        
        secure editorial coverage
        
        properties buy a block of time from the network then sell ad time
        
        property purchases advertising time in exchange for title credits and mentions in promotions