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BLOCK 3 (Leadership (Motivation (The Golden Cirlce, Hertzberg's two…

- - - - Short term
      - Medium term
      - Long term
  - - - Innovation value chain
        
        Generation
        
        Conversion
        
        Diffusion
  - - - Visionaries
- - - - Job involvement management
    - - Organisational involvement management
- - - - Ladder of loyalty
    - - Relationship states and migration mechanisms
  - - - Employee types
  - - - Internal
        
        Employee brand saboteurs
    - - External
        
        Consumer brand saboteurs
    - - Key marketing measures
        
        Materiality matrix
- - - - Political astuteness