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SMMCG10[BS-3] Internal Analysis and Competitive Advantage (heterogeneity…
SMMC
G10
[BS-3] Internal Analysis and Competitive Advantage
Imitation of value chains/networks
Activity systems
Built-in barriers to imitation
competitive advantage
rarity criterion
value criterion
Activities of the Firm
activities that it chooses to undertake
analysis
divide into groups or subsets
figure out relationships between these activities
unnecessary and costly
activities that it chooses not to undertake
synergies
Resource utilization
solutions to the challenges
the value chain
primary activities
Inbound logistics
Outbound Logistics
Operations
Marketing and Sales
After sales service
support activities
Procurement
Infrastructure
Technology development
Human resources management
organized along a set of primary activities that lie along the value-adding flow
the value network
a sets of activities and map the relationships with each other.
is primarily used for service industries
is less generic in the sub categories and how they are connected with each other
Resource Based View
V-R-I Framework
Resources/capabilities ↹ sustained competitive advantage
Valuable? Rare? Inimitable?
Durability and Relevance
Durability
"Leaky bucket"
Add water(innovation)
Fix the leaks(preserve resources)
Relevance
Challenging
competencies to rigidities
heterogeneity
history
path dependence
managerial foresight
luck
conceptual lens
differentiations
capabilities
coarse-grained
activities
fined-grained
easy to analysis
link to value creation (EVA)
use a blending approach
detail
activities
quickly summarize
resources
capabilities
Introduction of competitive advantage
Definition
A company consistently outperforms others
How to measure
Usually EVA
Why is important
Aquire attributes
Directly related to the performance
Sustained competitive advantage
prevent
imitation
replication
isolating mechanisms
complexity
causal ambiguity
tacit knowledge
time compression diseconomies
property right
ensure
durability
relevance
resources in a firm
importance
have the greatest potential to create economic value
increase customer value
reduce cost in the business
types
tangible
financial resources
physical resources
intangible
relationships
human capital
technology
How to be different from rivals
do efforts on intangible resources
capability
capacity of the firm to actually do something
G10 members
東南亞三106108025林芯瑜
國比三 106402044 薛羽彤
東南亞四105108022魏郡奎
歷史六 103105031 李尚學
東南亞三 106108003 鍾語謙
國企三 106212010 張容禎
東南亞四105132017古景元