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BUILDING LONG TERM SUCCESS :building_construction: (GLOBALLY GREEN …
BUILDING LONG TERM SUCCESS :building_construction:
POLITICS OF BUSINESS :unlock:
stakeholders
Who are they?
Interest v power
What are their motives?
How should they be treated?
Keep satisfied
Keep informed
Minimal effort
Key Players
managing the poliical contect
Political astuteness skills needed to manage
QUALITY AND IMPROVEMENT
Quality gaps model
managers expectations v customer expectations
defining gaps in service
Review and action plan
Sustainability
Cost of quality
Tools for identifying gaps
Improvement plan
importance - performance
Time frame
Improve or excess
LEADERSHIP :first_place_medal:
Types of leadership
Person
Individuals personality affects company's reputation
Process
Leadership v followers to get outcomes
Result
Success of company = reputation of leader
Position
Hierarchy of power
Purpose
Moral leadership
ethics above results
MARKETING IN THE LONG TERM :pen:
Branding
Trust
History
Relationships
business to business
Partners
Customers
CRISIS MANAGEMENT :open_mouth:
Issues
Responsibility
Management
Response
Crises
External Sabotage
Internal sabotage
GLOBALLY GREEN :evergreen_tree:
Cost of "Going Green"
Tech costs
Start up costs
Private investment
Innovation accelerates
Self sustaining
Stable climate/ end of energy poverty
EMPLOYEE RELATIONS :handshake:
Giving emloyees a voice
Flexible
Unions and rep groups
Empowerment
Í
Ownership of role
Managing disputes