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Internal Analysis (What makes a resource valuable? (Are critical to being…
Internal Analysis
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Value chain analysis
Value chain analysis attempts to understand how a business creates customer value by examining the contributions of different activities within the business to that value, a typical value chain framework divides into two vroad categories
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Support activities
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Research, technoloy and systems development
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SWOT ANALYSIS
Is a historically popular technique through wich managers create quick overview of a company's strategic situation.
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Threats: is a major unfavorable situation in a firm's, there are the key implediments to the firm's current or desired position
Strengths: is a resource or capability controlled by or available to a firm that gives it an advantage relative to it's competitors
Weaknesses: is a limitation or deficiency in one or more of a fimr's resources or capabilities relative to i's competitors that create a disavantage
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Three basic resources:
Its delineation of three basic types of esources, some of which may become the building blocks for distinctive competencies
Tangible assets
They include production facilities, raw materials, financial resoursces, real estate and computers
Intangible assets
Resorces such a brand names, company reputation, organization morale, technical knowledge, patents and trademarks
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