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Block 3: Building Long-term Success success (Operational Management …
Block 3:
Building Long-term Success
Operational Management
Analysis
Stakeholder Analysis
Keep Satisfied
Key Players
Minimal effort
Keep infomred
Astuteness Framework
Personal skills
Inter personal skills
Reading people & situations
Strategic direction
Building alliances
Leadership
Person
Result
Position
Purpose
Process
Measuring Success
Marketing measures
Profit
Sales
Gross Margin
Awareness
Market Share
New products
Relative price
customer dis-satisfaction
Customer Satisfaction
Distribution
Brand Equity
Customer Equity
Materiality matrix (Crane & Matten)
Empowering Workers
Trade unions
Employer voice
Marketing
Internal
Staff
Types
Brand Champions
Brand Agnostics
Brand Cynics
Brand Saboteurs
Benefits
Brand identity
Focus for staff
Feedback
Build Relationship
Communication
Internal
Team peer
Project peer
Corporate
Line management
Unfair Customers
Verbal Abusers
Blamers
Rule Breakers
Opportunists
Returnaholics
Relationships
Thirty Relationships
Classic
Special
Mega
Nano
Ladder of loyalty
Partner
Advocate
Supporter
Client
Purchaser
Prospect
Indicators
Psychological
Behavioural
Economic
Five phases
Awareness
Exploration
Expansion
Commitment
Dissolution
Business to business
States
Damaged
Transactional
Transitional
Communal
Crisis Management
Internal Factors
External Factors
Management
Griffins "top ten"
Tybout & Rebourn " Four steps
Quality Control
Quality
Seven Key Tools
Histogram
Control chart
Scatter diagram
Check list /tally
Pareto chart
Stratification
Cause and effect
Management
Gap Model Analysis
Assurance
Cost
Prevention
Appraisal
Internal
External
Risk
Managing
Reduce
Recover
Impact
PR
Financial
Organisational
Hazards
Supply chain
Human Capital
Technology
Customers
Organisational
Political content
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