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CHAPTER 4 E-store design: Navigability, Interactivity and Web Atmospherics
CHAPTER 4 E-store design: Navigability, Interactivity and Web Atmospherics
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Components E-store
1.Navigability
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Objective of good navigation to minimize travel, depth & redundancy when moving around the site
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3.Web Atmospherics
1) Visual look, use of colors & textures to websites.
2) Using music, 3-D displays, downloadable video clips
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