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Selecting location and positioning the pharmacy (Factors (Physician…
Selecting location and positioning the pharmacy
Factors
Physician availability
no & type of physicians
Labor charateristics
labor forces and wages
Competitive characteristics
no & size of competitors.growth trend
Economic characters
no & type of industry
Population characteristics
total size, growth trends, age distribution, income, occupation
Financing
credit factors, source of funds
Government & taxes
Location characteristics
accessibility to cust and transportation
Selections
Open near hospital
good relationship w/ doc,
Your niche (speciality)
prices, services, environment
Traffic & visibility
high traffic means more attention, at front of mall
Good location
visibility
opportunity
traffic
size
access
Zoning in
shop & facility
300 m radius to one another
1 outlet every 200 k square feet
at least 150 m to facility main entrance
Store layout
Free flow
unstructured flow of cust, irregular shaped circle and arches, encouraging item browsing and impulse buying
Grid layout
counter and fixture are right angles to one another, displayed item in straight and parellel line, maximize item exposure, high demand towards items at rear of store