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SCENARIO MAP, General Campaign Phase (DOING (THINKING (FEELING…

- - - - Optimize
        
        Report
- - - - overwhelmed, excited to try new things, like brainstorms, but want others to be able to help more, wants more innovative ways to advertise, sick of hacking at the same channels and only seeing nominal improvements
        
        hate reminding people about deadlines, missed items
        
        hope everything goes smoothly
        
        outliers from my main platforms are a pain, and easy to ignore
        
        wish I had an easy way to share and get comments
    - - wish there were standards for ads
        
        like that I have a single tool for managing all channels, wish it was easy to integrate new stuff with it. like control, but want others to be able to upload, etc
        
        want tools to send reports automatically, alert me about major shifts in performance
        
        would love help in optimizations and next steps to auto generate, like compare audience sets to best standard performers
  - - - Create campaigns in each channel, set budgets, set targets, create tests
        
        Evaluate analytics, make updates (original channel set + marketo, salesforce, kenshoo)
        
        Share reports, meet and strategize next steps
- - - - Launch
        
        Optimize
        
        Report
- - - - excited to try something new, but this is a little overwhelming
        
        frustrated that i keep messing things up and am not sure how to fix. wish I din't have to rely on EyeLevel for so much help.
        
        finally! yay! I hope this works.
        
        excited to see the test worked.
        
        annoying that numbers aren't matching. unsure how to interpret.
        
        hesitant to judge, feel like maybe I'm doing things wrong
    - - wish I'd taken notes during the onboarding
        
        wish eyelevel had more flexibility
        
        glad that the messenger campaign was set for me. hopefully i didn't mess anything up
        
        weird that fb and eyelevel are reporting different numbers - not sure how to ananlyze
        
        reporting/analytics is clunky - want it to be easy to add to my larger report
  - - - finally into the tool that I understand
        
        fiddling in FB ads manager, making copies of campaign thinking through creating a test. pixels?
        
        waiting for enough people to interact, adjusting budgets and audience data to try and lift numbers, talking to sales team that is fielding leads from eyelevel ads
        
        made a screenshot of the flow numbers