Please enable JavaScript.

Coggle requires JavaScript to display documents.

SMMC_G5__[BS-3] Internal Analysis and Competitive Advantage (Sources of…

- - - - Great customer service, or innovative product design or low cost inventory management
      - Company has unique capabilities that other firms don't, then this will set it apart from its competitors
      - Relevant for the company's performance
    - - Well-known brand name is a great resource
      - Cash can be thought of as a resource.
    - - Activities are linked up and their synergies are exploited
      - Each activities so that it is more or less effective.
  - - - Types of resources
        
        Intangible
        
        Technology
        
        Relational
        
        Human Capital
        
        Tangible
        
        Physical
        
        Financial
      - Improve EVA the most
        
        Intangibles
    - - Definition
        
        The capability to perform a particular activity in a reliable and at least minimally satisfactory manner
      - Resources of capabilities
        
        Create a competitive advantage
        
        Value criterion
        
        Rarity criterion
    - - Activity sets, resources and capabilities
        
        Path dependence
        
        Managerial foresight
        
        History
        
        Luck
      - Advantages and drawbacks
        
        Fine grained v.s coarse gained
        
        Ease of analysis
        
        Link to value creation(EVA)
- - - - How to resolve?
        
        Tacit knowledge
        
        Resource mobility barriers
        
        Complexity
        
        Property rights
        
        Causal ambiguity
  - - - How to resolve?
        
        Core competencies become core rigidities
        
        Dynamic capabilities
- - - - Tangible resources
        
        Operations in 40 countries with 9000 cafe
        
        Hi-tech coffee machines and equipment
      - Intangible resources
        
        Large satisfied costumer base
        
        Building employee relationship
        
        Techniques to roast and brew coffee
        
        Reputation for having the finest products and services in the world
    - - Global presence
      - Customer loyalty
      - Brand equity
      - Premium product quality
      - Customer service
    - - Primary activities
        
        Outbound logistics
        
        Operations
        
        Inbound logistics
        
        Starbucks sources largely Arabica beans from around they world
        
        Stores in high-traffic, high-visibility locations.
        
        Marketing and Sales
        
        Service
        
        Starbucks baristas are always genially polite
        
        Social media and technology into sales
        
        Direct,Retail,Bottling
  - - - Most full-blown coffeehouse competitors are small
        
        Example: Caribou Coffee, Peet’s Coffee, Panera, Illy (Italy, Europe), Costa Coffee (U.K.), Caffè Nero (U.K.), Gloria Jean’s (Australia)
      - Value priced competitors
        
        Example: McDonald’s McCafe,
        Dunkin Donuts, Second Cup
      - Starbucks operates over 10 times the stores of its nearest competitor
        
        Example: Costa Coffee
    - - Master user data to create differentiated services for consumers
        
        Example: Get data on specific users' preferences, frequencies, locations, etc.
      - Focus on the "consumer experience" of the store to create a must-visit attraction
        
        Example: Starbucks Unveils Two Iconic Flagship Stores in China (Beijing & Shanghai)
      - Actively recruit IT background talent to ensure the driving force of scientific and technological innovation
        
        Example: In 2015, the new post of Chief Technology Officer was established
      - Cross-industry partnerships, combined with customer offers
        
        Example: Spotify, New York Times, Lyft
- - - - Stock Price*No.Shares
    - - Return on assets
      - Return on capital employed
      - Return on equity