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CHAPTER 11: STRATEGIC METHODS FOR TOURISM, HOSPITALITY AND EVENT…
CHAPTER 11: STRATEGIC METHODS FOR TOURISM, HOSPITALITY AND EVENT ORGANIZATIONS
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Co-operative networks
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Hospitality consortia
In response to the threats of competing in arenas increasingly dominated by large companies, individually operated hotel and accommodation businesses have increasingly joined together in networks or consortia
Referral networks
involve consumers being cross-referred from one supplier to other ‘preferred’ suppliers in the supply chain
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Management contracts
Are a popular joint development method of international growth particularly in the hospitality and airline sectors but also in some cases in relation to attractions and venues
A management contract is an arrangement under which operational control of an enterprise is vested by contract in a separate enterprise which performs the necessary managerial functions in return for a fee
The principal disadvantage of the management contract for the operating company is the insecurity associated with this method
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Methods of retrenchment
Reasons for disposal
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under-performance (e.g. poor profitability), possibility due to poor synergy
being part of a process of ‘asset stripping’ – the process of breaking a company up into its parts and
selling them off for a sum greater than that paid for the whole
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