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AUDIENCE CHARACTERISTICS (AGE (THE AGE OF THE AUDIENCE WILL HEAVILY IMPACT…
AUDIENCE CHARACTERISTICS
AGE
THE AGE OF THE AUDIENCE WILL HEAVILY IMPACT THEIR ENGAGEMENT AND READING AS STEREOTYPICALLY DIFFERENT AGES HAVE DIFFERENT LIKES, INTERESTS AND UNDERSTANDINGS. CONSUMPTION WILL ALSO BE ALTERED AS DIFFERENT GENERATIONS UNDERSTAND ACCESS HOW TO ACCESS SOCIAL MEDIA AND THE INTERNET MORE
INTERESTS
THE INTERESTS OF THE AUDIENCE WILL IMPACT THEIR ENGAGEMENT AS IF THEY ARE HEAVILY INTERESTED IN A DIRECTOR AND / OR A TOPIC FOR EXAMPLE THAT IS UTILISED WITHIN THE PRODUCT, THEY ARE MORE LIKELY TO ENJOY IT. IN ADDITION, IF THE AUDIENCE ARE HIGHLY INTERESTED IN SOMETHING THEY WILL HAVE A GREATER UNDERSTANDING OF IT AND AS A RESULT A MORE INSIGHTFUL READING
LIKES
THE AUDIENCES PERSONAL LIKES WILL DETERMINE THEIR ENGAGEMENT AS IF THEY ENJOY THINGS WITHIN THE PRODUCT THEY ARE MORE LIKELY TO ENJOY THE PRODUCT ITSELF
LANGUAGE
THE NATIVE LANGUAGE OF THE AUDIENCE WILL HAVE A CLEAR IMPACT ON THEIR READING AS IF THEY CANNOT UNDERSTAND THE PRODUCT THEY WILL NOT ENGAGE WITH IT TO A GREAT EXTENT
EDUCATION
THE EDUCATION OF THE AUDIENCE WILL HAVE A CLEAR IMPACT AS IF THEY ARE HIGHLY EDUCATED THEY WILL MOST LIKELY HAVE A DEEPER UNDERSTANDING OF THINGS WITHIN THE PRODUCT, AS A RESULT HAVING A MORE IN-DEPTH READING
VALUES
THE VALUES OF THE AUDIENCE WOULD IMPACT AUDIENCE ENGAGEMENT AS IF A SUBJECT / CHARACTER WITHIN THE PRODUCT FOLLOWS SIMILAR VALUES AND ENCOURAGES THEM THE AUDIENCE WILL SUPPORT THE PRODUCTS MORALS AND MESSAGES, AS A RESULT ENJOYING THE MEDIA PRODUCT TO A GREATER EXTENT
PREFERENCES
AUDIENCES WITHOLD DIFFERENT PREFERENCES IN TERMS OF MEDIA FORM, GENRE, STYLE, ETC. IF A MEDIA PRODUCT FOLLOWS THE PREFERENCES OF THE INTENDED AUDIENCE, THEY ARE MORE LIKELY TO HAVE A SUPPORTIVE, POSITIVE ENGAGEMENT OUTCOME
GENDER
GENDER WILL STEREOTYPICALLY HAVE AN IMPACT ON READING AND ENGAGEMENT AS IT IS THOUGHT THAT DIFFERENT GENDERS HAVE DIFFERENT COMMON LIKES AND INTERESTS, HOWEVER THIS IS NOT ALWAYS THE CASE AND THIS NEEDS TO BE CONSIDERED WHEN UNDERSTANDING THE TARGET AUDIENCE FOR EXAMPLE
INCOME
THE INCOME OF AN INDIVIDUAL CAN ALTER THEIR READING, ENGAGEMENT AND CONSUMPTION AS THEY MAY OR MAY NOT HAVE ACCESS TO CERTAIN STREAMING SITES THAT COST MONEY FOR EXAMPLE. THEY ALSO MAY NOT ENGAGE AND / OR READ PRODUCTS WELL THAT DON'T RELATE TO THEIR INCOME STATUS AS THEY ARE LESS LIKELY TO UNDERSTAND THE POSITION OF THE SUBJECT
OCCUPATION
THE OCCUPATION OF THE AUDIENCE CAN HEAVILY IMPACT THEIR READING SPECIFICALLY, THIS IS CONSIDERING THEY ARE EXPOSED TO DIFFERENT THINGS WITHIN THEIR WORKPLACE, AS A RESULT THEY WILL HAVE A STRENGTHENED UNDERSTANDING OF WHAT IS HAPPENING IN THE PRODUCT IF IT RELATES TO THEIR PERSONAL WORK
RELIGION / CULTURE
CONSIDERING DIFFERENT RELIGIONS AND CULTURES ARE EXPOSED TO DIFFERENT THINGS AND PRACTISE DIFFERENT THINGS, IT IS CLEAR THAT THEIR ENGAGEMENT
GEOGRAPHIC LOCATIONS
LOCATION MAY HAVE A DISTINCT IMPACT ON READING AS DIFFERENT LOCATIONS HAVE A RANGE OF CULTURES, AS A RESULT AUDIENCES ARE EXPOSED OR NOT EXPOSED TO CERTAIN THINGS. THEREFORE, AUDIENCES READ THINGS DIFFERENTLY DEPENDING ON WHERE THEY LIVE