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EXPLORATION OF AUDIENCE (CONSUMPTION (PHOTOGRAPHY (GOOGLE IMAGES (AN EASY,…
EXPLORATION OF AUDIENCE
CONSUMPTION
MUSIC VIDEO
MAINLY CONSUMED VIA YOUTUBE, ARTISTS HAVE PERSONAL VEVO ACCOUNTS WHICH ENABLE AUDIENCES TO WATCH ALL THE VIDEOS OF ARTISTS WITHIN A PLAYLIST. ALSO AN EASY WAY TO PUBLICISE UPCOMING BANDS AND ARTISTS
STREAMING SERVICES ARE AVAILABLE TO WATCH MUSIC VIDEOS, ARTISTS MAY MAKE WEBSITES AND / OR CREATE PAGES DEDICATED TO ALL THEIR MEDIA / SONGS / ETC.
SPOTIFY, APPLE PLAY, AND DEEZER ALLOW THE AUDIENCE TO LISTEN TO THE SONG HOWEVER OFTEN VIDEOS CAN ALSO PLAY DEPENDING ON THE ARTIST AND THEIR SONG POPULARITY
PHOTOGRAPHY
GOOGLE IMAGES
AN EASY, MODERN-DAY SOLUTION TO FIND IMAGES. MOST PHOTOGRAPHS ARE LINKED VIA THEIR WEBSITES FOR EASY ACCESS
WEBSITE
ARTISTS MAY HAVE PERSONAL WEBSITES WHICH SHOWCASE THEIR MEDIA WORKS, ALLOWING AUDIENCES TO VIEW ALL THEIR PRODUCTS
INSTAGRAM
SOCIAL MEDIA HAS BECOME INCREASINGLY POPULAR, SPECIFICALLY INSTAGRAM FOR PHOTOGRAPHERS. THIS ENABLES A FOLIO TYPE STRUCTURE FOR PEOPLE TO BROWSE, FOLLOW, LIKE, ETC.
PHOTOGRAPHY BOOKS
ARTISTS / PHOTOGRAPHERS / MODELS / BRANDS MAY CREATE A BOOK PUBLISHING THEIR WORK AND / OR THEIR ARTISTIC JOURNEY. ALLOWING FOR THE AUDIENCE TO HAVE A STRENGTHENED KNOWLEDGE OF THE ARTIST
EXHIBITIONS / GALLERIES
PRODUCTS MAY BE PUBLISHED IN EXHIBITIONS OR GALLERIES. PEOPLE OFTEN CREATE THEIR OWN EXHIBITIONS AND TRY GAIN A GREATER AUDIENCE
SHORT FILM
YOUTUBE
MOST SHORT FILMS ARE ACCESSIBLE VIA YOUTUBE. YOUTUBE OFFERS A VAST PLATFORM THAT CONSISTS OF MANY ASPIRING MEDIA ARTISTS WORKS. IT ALSO ENCOURAGES A GREATER AUDIENCE AS PEOPLE ARE LIKELY TO FIND VIDEOS IN SEARCH, SUGGESTED, ETC.
STREAMING SERVICES
PEOPLE MAY USE DIFFERENT STREAMING SERVICES, SPECIFIED TO CERTAIN PRODUCTS, TO SEARCH FORMS. FOR EXAMPLE, THE WEBSITE 'SHORT OF THE WEEK', DISPLAYS DIFFERENT SHORT FILMS AND ALLOWS FOR MORE RECOGNITION TO NEW, UP-COMING ARTISTS.
ENGAGEMENT
SHORT FILM
GENRE
IF THE AUDIENCE PREFER A CERTAIN GENRE, THEY WILL BE MORE LIKELY TO ENJOY THE SHORT FILM IF IT IS CLASSIFIED UNDER THAT GENRE
STYLE
THE STYLE OF THE SHORT FILM WILL HAVE A LARGE IMPACT ON ENGAGEMENT. FOR EXAMPLE; SOMEONE WHO APPRECIATES ANIMATION WILL ENJOY AN ANIMATED SHORT FILM TO A GREATER EXTENT THAN OTHERS (IN MOST CASES)
CASTING
IF THE FILM INCLUDES SOMEONE THAT THE AUDIENCE KNOW OR HAVE HEARD OF IN A POSITIVE WAY, THEY WILL BE MORE LIKELY TO ENJOY THE FILM. FOR EXAMPLE; IF THE LEAD CHARACTER IS A CLOSE FRIEND THEY ARE MORE INCLINED TO SUPPORT THE SHORT FILM AND AS A RESULT ENJOY IT
MUSIC VIDEO
MUSIC GENRE
IF THE AUDIENCE ADMIRE A SPECIFIC MUSIC GENRE THEY WILL BE MORE INCLINED TO ENJOY THE MUSIC VIDEO, AS A RESULT HAVING AN IMPACT ON THEIR ENGAGEMENT
ARTIST
IF THE AUDIENCE ADMIRE THE MUSICAL ARTIST IN WHICH THE MUSIC VIDEO REPRESENTS, THEY WILL BE MORE LIKELY TO ENJOY THE VIDEO
DIRECTOR
IF THE AUDIENCE ENJOY THE WORKINGS OF A PARTICULAR DIRECTOR THEY WILL MOST LIKELY ENJOY THE MUSIC VIDEO DUE TO THE COMMON CONVENTIONS UTILISED BY THE ARTIST
PHOTOGRAPHY
AUDIENCE ART PREFERENCES
IF THE AUDIENCE ADMIRE A PARTICULAR ART MOVEMENT OR GENRE, THEY WILL BE MORE LIKELY TO POSITIVELY ENGAGE WITH A PHOTOGRAPH THAT FOLLOWS THAT MOVEMENT AND / OR GENRES CONVENTIONS
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READING
MUSIC VIDEO
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AUDIENCE CHARACTERISTICS
AUDIENCE CHARACTERISTICS MAY ALTER THEIR READING AS THEY WILL UNDERSTAND AND / OR DISENGAGE WITH DIFFERENT ASPECTS OF THE VIDEO DEPENDING ON THEIR EXPERIENCES
SHORT FILM
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AUDIENCE CHARACTERISTICS
AUDIENCE CHARACTERISTICS MAY ALTER THEIR READING AS THEY WILL UNDERSTAND AND / OR DISENGAGE WITH DIFFERENT ASPECTS OF THE SHORT FILM DEPENDING ON THEIR EXPERIENCES
PHOTOGRAPHY
AUDIENCE CHARACTERISTICS MAY ALTER THEIR READING AS THEY WILL UNDERSTAND MORE THINGS WITHIN THE PHOTOGRAPH IF THEY ARE USED TO / EXPOSED TO THEM. FOR EXAMPLE; A PHOTOGRAPH OF A CELEBRITY WILL BE READ WITH MORE UNDERSTANDING OF SOMEONE INTERESTED IN POP CULTURE
THE AUDIENCE KNOWLEDGE OF THE ARTIST AND / OR SUBJECT WILL ALTER THE EXPECTATIONS OF THE MEDIA PRODUCT. FOR EXAMPLE; VIEWING A PORTRAIT OF A COMEDIAN, THE AUDIENCE WILL BE ENTITLED TO READ THE SUBJECT AS PLAYFUL AND HUMOROUS
CODES AND CONVENTIONS
DIFFERENT CODES AND CONVENTIONS UTILISED CAN PROMOTE A DIFFERENT STORY FOR THE AUDIENCE. FOR EXAMPLE; A LOW KEY LIGHTING MAY PROMOTE A MORE MYSTERIOUS FEEL TO THE PHOTOGRAPH AND CHANGE THE AUDIENCE'S PERCEPTION