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其他雜物 (overview (focus on internal analysis and competitive advantage of a…

- - - - Starbucks
- - - - financial resource
        
        cash in hand, Borrowing capacity
      - physical resources
        
        buildings, machinery, and real estate.
    - - technology
      - Human capital
      - relationship
    - - the one who can increase customer value and/or reduce cost in the business and thus increase the price cost wedge
      - which resources are more difficult for firms to own or access exclusively
        
        Nowadays, the intangible resource is becoming more and more important
        
        intangibles resource are much more important today for creating economic value
        
        firms have greater access to financial and physical resources in the modern market-based economy.
      - Example
        
        Reduce the cost and improve the productivity are both important for firm in industry
        
        Ex.resource in secondary industry and technology industry.
  - - - Resources and Capabilities due to history, path dependence, managerial foresight, fortune
      - The thing that create value in the business, for example, the set of activities, or the resource, or capability
      - uniqueness & heterogeneity