其他雜物

business strategy W3

3-2.2

tangible resources


Intangible resources

financial resource

physical resources

cash in hand, Borrowing capacity

buildings, machinery, and real estate.

technology

Human capital

relationship

要知道如何分析公司的競爭優勢在哪、對比競爭者的資源、近期無形資產的重要性上升

overview

focus on internal analysis and competitive advantage of a business unit.

case

Starbucks

sustained competitive advantage

value chains and value networks

introduce you to the key concept of competitive advantage and explain the important role it plays in business performance

equip you with the main tools to conduct internal analysis and determine the (potential) sources of a business unit’s competitive advantage

which resource is more important for company?

the one who can increase customer value and/or reduce cost in the business and thus increase the price cost wedge

which resources are more difficult for firms to own or access exclusively

Nowadays, the intangible resource is becoming more and more important

intangibles resource are much more important today for creating economic value

firms have greater access to financial and physical resources in the modern market-based economy.

Example

Reduce the cost and improve the productivity are both important for firm in industry

tangible physical resources


Tertiary industry

primary industry

secondary industry

For instance, physical resources accounts for a large proportion in secondary industry.By contrast, technology and human capital resources are vital clue to high-tech industry

Ex.resource in secondary industry and technology industry.

capability

capabilities are the capacity of the firm to actually do something, that is to perform some important activity.

a capability must be reliable and that the company should be able to repeatedly perform that activity in a consistent way.

having a capability doesn't necessarily assume that the activity will be performed in a superlative manner.

To achieve competitive advantage

having a capability doesn't necessarily assume that the activity will be performed in a superlative manner. That could be an advantage, but the minimum expectation is merely a satisfactory level of execution.

Results from learning, encoded in organizational routines

Need not a map to a functional area

Entails deploying, combing and linking resource

vup

The thing that create value in the business, for example, the set of activities, or the resource, or capability

uniqueness & heterogeneity

Resources and Capabilities due to history, path dependence, managerial foresight, fortune