其他雜物
business strategy W3
3-2.2
tangible resources
Intangible resources
financial resource
physical resources
cash in hand, Borrowing capacity
buildings, machinery, and real estate.
technology
Human capital
relationship
要知道如何分析公司的競爭優勢在哪、對比競爭者的資源、近期無形資產的重要性上升
overview
focus on internal analysis and competitive advantage of a business unit.
case
Starbucks
sustained competitive advantage
value chains and value networks
introduce you to the key concept of competitive advantage and explain the important role it plays in business performance
equip you with the main tools to conduct internal analysis and determine the (potential) sources of a business unit’s competitive advantage
which resource is more important for company?
the one who can increase customer value and/or reduce cost in the business and thus increase the price cost wedge
which resources are more difficult for firms to own or access exclusively
Nowadays, the intangible resource is becoming more and more important
intangibles resource are much more important today for creating economic value
firms have greater access to financial and physical resources in the modern market-based economy.
Example
Reduce the cost and improve the productivity are both important for firm in industry
tangible physical resources
Tertiary industry
primary industry
secondary industry
For instance, physical resources accounts for a large proportion in secondary industry.By contrast, technology and human capital resources are vital clue to high-tech industry
Ex.resource in secondary industry and technology industry.
capability
capabilities are the capacity of the firm to actually do something, that is to perform some important activity.
a capability must be reliable and that the company should be able to repeatedly perform that activity in a consistent way.
having a capability doesn't necessarily assume that the activity will be performed in a superlative manner.
To achieve competitive advantage
having a capability doesn't necessarily assume that the activity will be performed in a superlative manner. That could be an advantage, but the minimum expectation is merely a satisfactory level of execution.
Results from learning, encoded in organizational routines
Need not a map to a functional area
Entails deploying, combing and linking resource
The thing that create value in the business, for example, the set of activities, or the resource, or capability
uniqueness & heterogeneity
Resources and Capabilities due to history, path dependence, managerial foresight, fortune