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二、外部与内部环境 - Coggle Diagram

- - - - Strengths
      - Weaknesses
    - - Opportunities
      - Threats
  - - - The nature of the product: 差异化
      - Demand and Supply conditions
    - - Government Policy
      - Economies of Scale
      - Brand Loyalty
    - - Outside an industry
      - meeting the needs of current customers
    - - 判断大小
    - - 判断大小
  - - - Sustainable Competitive Advantage
        
        Easier:弱模型影响，高利润潜力
        
        Harder: 低利润预期，五力影响大
    - - Fragmented Industry
        
        大量中小企业
      - Consolidated Industry
        
        几个大公司
      - 垄断到自由
        
        Monopoly
        Oligopoly
        Monopolistic Competition
        Perfect Competition
    - - Availability
      - Price
  - - - Growth rates
      - Interest rates
      - Levels of Employment
      - Price Stability
      - Currency Exchange rate
- - - - Intangible
        
        Culture
        
        Human Resources
        
        Knowledge
        
        Capability
        
        Skills
      - Tangible