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CHAPTER 2 : DEFINITION OF AGRICULTURAL MARKETING - Coggle Diagram
CHAPTER 2 : DEFINITION OF AGRICULTURAL MARKETING
2.1 Definiton of Agricultural Marketing
Khol & Uhls
Performance of all business actives involve flow of food products & services
Branson & Norwell
All activities associated with agricultural production of food, feed and fibre assembly
2.3 Marketing Utility
Time utility
Place utility
Form utility
Possession utility
Information utility
2.2 Marketing Mix (4 P's)
Price
Promotion
Product
Place
2.4 Marketing Concept
Marketing concept
Focus on needs / wants of target market and delivering value
better
Societal marketing concept
Determining the needs and wants of the consumers while considering the long term
good of the society
Product concept
Consumer favour products that offer quality, performance or innovative features
Selling concept
Buy product only if the company aggressively promotes or sells these product
Production concept
Consumer prefer product widely available and cheap
2.5 Marketing Process
Equalization
transformation of raw materials to processed form
Dispersion
Distribution of processed form or used products to customers
Concentration
The collection of raw materials