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Notes - RB - Pascal Meeting - 07/04/2020 (Approach (Workshop (Asking…
Notes - RB - Pascal Meeting - 07/04/2020
Contexto
Data Driven Audience
Media & Digital Attribution Modelling
Ml-based MMM
Focus
As Many as MMM as Campangin
Inlcude All Data
Causal Impact
Focus
Include All Data
Correlation Model - Benchmark
Custom MTA Model
Approach
Improve, Consolite and Scale
Scoping Ex
Deep-Dive
Why Is not Scale
How Can I Solve
Roadmap
Data Level
Very Detailed
MVM
Recreate the Models
US Up Lift
Renit
Workshop
Asking question
Model
Data
GCP
Requeriment List
Confiction
Questions
List of Desire
Solution Design