anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

also include services, events, persons, places, organizations, ideas, or mixes of these.

form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Core customer value

Augmented product

purchased for further processing or for use in conducting a business

consumer products and services that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort

less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style

consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

Unsought products

buying more than physical product

also buying the experience of using it

include raw materials and manufactured
materials and parts

products that aid buyer's production or operations,
including installations and accessory equipment

Benefits and Values

Manufacturer brand

The service profit chain

Managing service quality

Managing service differentiations

Managing service productivity

Products service support