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Product, Services, and Branding Strategy (Product? (Levels of Products…

- - - - products and services bought by final consumers for personal consumption
        
        Convenience products
        
        consumer products and services that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort
        
        Shopping products
        
        less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style
        
        Specialty products
        
        consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
        
        Unsought products
    - - purchased for further processing or for use in conducting a business