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CONSUMER LEARNING Marlena Binti Ahmad Yong 012019020179 (Importance…
CONSUMER LEARNING
Marlena Binti Ahmad Yong
012019020179
Is a process of
Purchasing
Consumption Knowledge
Experience to apply in future
Learning Process
Intentional
Learning by information and research
Incidental
Learning by mistake or accident
Importance of learning
How to use
How to maintain
Where to buy
How to dispose product
Elements of Learning
Motivation
Cues (Stimulus)
Response
Reinforcement
Learning Theories
Based on metal information processing that often response to problem solving
Based on the premise of learning takes place as the result of observable responses to external stimuli
Behavioral Learning Theories
Instrumental Conditioning
Learning based on trial and error
Modeling or Observational Learning
Learn by observing the behavioural and the consequences of behavior
Classical Conditioning
Learning through associations among event and anticipate our environment
Cognitive Learning Theories
Learn through problem solving which enable to gain control of the environment
Types of cognitive learning
Rote Learning
Learn concept through simple repitition
Reasoning
Highest level of cognitive learning
Involves creative thinking
Depends on how information is proceed and stored.
Observational Learning
Retention
Episodically: By order in which it is acquired
Information stored in long term memory
Semantically: According to significant concepts