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Research Study (Verification (Goal / Objective (Identify core UX issues…
Research Study
Verification
Goal / Objective
Identify core UX issues with product / service / brand
Define core elements (IE: design language) of our product / service / brand
Verify feedback related to our product / service / brand
Quantitative vs Qualitative OR Mixed Methods Approach
Tasks
Creating new core product / service / brand
Creating a new core element for a product / service / brand
Identify which market to target with which product or brand
Verify whether product or brand can grow in that market
Types of Questions
Design Related
Ergonomic Design
Trendy Design
Service Related
Customer Support
Warranty
Brand Related
Comparison to competitors
Market Viability
Product Related
Functions
Product Description
Setup
Record
Recording Software + Hardware
Monitored vs unmonitored
Alignment with other DPTs
Screening
Survey to verify and vet participants
Ensure participants will participate in testing event
Align with others on who are target participants
Location
On site vs Off site
Ideation
Creating new product
Creating new brand (BU or BG)
Optimizing current products
Analysis
Feedback Review
UX Testing Feedback
Evaluate Quality of Feedback
Report & Align
Customer Support Tickets
Online / Retail Reviews
Insight Deliverable
Personas
Customer Journey Mapping
Experience Mapping
Competitive Analysis
Heuristic Evaluation
Opportunity Discovery
Design / Market Trends
Current Design Trends (CMF)
Market Growth + Size
Competitive Analysis
Channels (Retail vs Online)
Market Segmentation
Social Media Analysis
Direct Feedback
Google Analytics
Critic Reviews
Channel Feedback
Market Testing Survey
Customer Support Tickets
Online / Retail Reviews
UX Testing Feedback
Alignment with other DPTs